The whale tail, the main element of BREACH logo, has a strong suggestive value that makes you think of BREACHING: the noisy breaking of the water surface caused by the sudden movement of the tail that the whales make before sinking in the water to carry on their exploration of the sea depths free from obstacles and limits.
The charter members were inspired by this innate aptitude for freedom and open spaces. They are experts on fashion involved in observing man's several "oceans": art, design, lifestyle with which everyone has to relate in everyday life. A simple philosophy that strongly connects the brand to the consumers. A travel through the Seven Oceans guided by BREACH seventh sense.

BREACH brand has carved out space in the wide classic sportswear market. The original styling concepts meet the taste in clothes and the pursuit of comfort, quality and convenience. An inspiration strongly tied to the urban values of the brand that is able to perform and go across everyday places where there are colours, lines, shapes that accompany the traveller through stimulating experiences.

Key Word, the company that owns and distributes BREACH brand, is a dynamic and growing reality in the casual wear market. This is an Italian story that began in 1999 thanks to some young entrepreneurs.
They gained different professional skills, but first of all they were very careful consumers who were not easy to be satisfied.
From the very beginning, their belief has been always the same: the existence of an important market where quality and image, a good price for both the retailers and the customers meet themselves.

KEY WORD produces 500.000 pieces of clothing a year. Part of the production is located in Italy and another part in some branches both in Europe and outside Europe. There are 600 BREACH retails all over Italy, but you can find this brand also in Germany, Austria, France, Switzerland, UK, USA, Canada. A 50% growth is estimated for the next triennium.
Since 2009 some sales points have been opened: BREACH STORE in Predazzo (Trento), BREACH STORE in Pian Castagnaio (Siena), BREACH STORE in Agerola (Napoli) and BREACH STORE in Livigno. Other sales points and shop-in shops are going to be opened soon.